Brand strategy &
design that makes an impact

For wholesome, witty, bold brands

but is also relatable af. 

 Are you looking for luxurious, magnetic branding that speaks for itself? well, You have arrived. and coffee is already brewing.

Everyone is obsessed about timeless design and cookie cutter brands. And I took that personally.

Firstname, if your love language are brands that are funny, bold, unique, and sassy… we’re meant to be because my love language is to create these wholesome brands. Imagine that happy sensation you get when you read a tweet from a business, a tweet that is actually funny, throwing shade and you can relate to it. Well, as a farmer would say, I got the hay and you got the cows. It’s time to put down all the mass marketed “how to “ guides and the scripts (believe me, I had a wild ride with them too) and focus on crafting you a jaw-dropping brand that starts and ends with your customers.

Become the g.o.a.t brand of your niche

You deserve to have a jaw-dropping brand that turns heads, a bold brand identity that makes your cousins stop calling your business "little," and a brand strategy that herds all the sheep together for you.

We go above and beyond for you with our proven secret wholesome branding sauce

Let’s be real here, none of this is about you. Your brand, your business, it’s not about you. I’m sorry. It’s about your audience and clients. And brown sugar oatmilk shaken espressos - that is a close third - but who cares if you have a wholesome brand or the best service/product in the world, if you can’t get people interested or make them delighted once they do work with you? Look, we want you to have a jaw-dropping brand that makes an impact. But in our branding studio, your clients are number one. We build a whole brand strategy around them. They’re the focus point.

target audience focused brand strategy

Get rid of the cookie cutter look that is not attracting your dream clients and switch it to a wholesome, bold, witty branding that makes people’s socks spin around. What does this branding look like? Think of waking up at 11am, having four espresso shots, running a 10K, coming back home, and devouring a whole bottle of your roommate's cheapass screw top rose. It looks like you.

breatHtaking bold brand design

Firstname, this is the time you get to shine. You have a brand that is wholesome, witty, bold, and the best part… all yours. Imagine waking up and being confident in your brand. You get to make your people feel good, make an impact with your brand, be the obvious choice in your niche, and have raving fans. You’re not here to only satisfy your clients, you’re here to delight them.

having the most wholesome brand

That weird Aunt that you have and always admired? That’s me. I am that Aunt. Need organic bug spray that doesn’t work? I got it. When you realize you want a brand identity that has wit and makes people go - insert Owen Wilson - “wow.” I’m the first person you should get in touch with.

My goal is to help you with brand strategy that pulls people in (and makes them feel good), brand design that speaks for itself, and making sure your brand identity/character is something that people can’t stay away from. We will make your future clients say “Take my money!” without shady marketing or cookie-cutter brand design.

I have the power of nokia and angry birds behind me

People call me Jasmine.

"I'm the most indecisive
 person you'll ever meet."

The whole process helped me zero in on more of Who I Am, what I stand for, and what this business and brand is all about. The brand principles she shared were SO eye opening — there were some things I'd never thought of; things I'd never even heard of (even in my time in the branding industry!).


"jasmine listens deeply, you'll feel supported through the entire process, you'll feel like she (genuinely) loves you and your brand immediately."


The branding and messaging work she did for me over her VIP week ended up being the perfect reflection of my business in all the ways that I didn't know how to express myself. Jasmine was an absolute angel to work with and she captivated my brand and brand personality better than I could have hoped. I am beyond thankful for the clarity and confidence that Jasmine's VIP week has brought to my business, I cannot recommend her services more highly! THIS is the exact thing you need to take your business to the next level!

"Working with Jasmine has been TRANSFORMATIONAL for my business!"


This branding process truly allowed me to decide how f*cking amazing I was and how I wanted to lead in my industry as a Sales + Self trust coach. Jasmine is amazing, patient, and really gives a damn. She wants to know your vision and she is ready to be with you every step of way. Every time someone sees my brand, they only have compliments (truly only "ooooos" and "ahhhhh"). The best part of this experience is that I feel like no one else has my branding because we really added touches that brought out who I was. So what I am really saying is 10/10 recommend. 

"I never felt rushed, I never felt like I wasn't being heard, and I never ever felt like my vision wasn't top of mind."

I loved working with Jasmine! She created the most amazing branding aligned with my personality and my vision for my business. The way she "translated" my idea and captured the vibe and energy of my business is incredible! I'm super proud of my website and it feels truly aligned with my work and my branding personality. Deep, elegant and with a touch of mystery. You're a genius superstar!


"Jasmine really helped me bring my vision to life and also help me understand myself as a brand"

Guest  Book

Desire to make an impact with your clients? It all starts with delight & I’m here to tell you exactly why and how to delight your customers.

Sales funnels are unethical & I’m here to tell you why. I’m also here to tell you a much better, more sustainable way to acquire clients.

Pillow with an unexpected message on it "life is full of surprises"

The unexpected can help your business to gain long term customers & get people curious about your business. Why is this? You’re about to find out.

Peek inside our diary

Satisfying clients is soooo 2022.

Why choose Moose Anchors?

Wholesome branding starts with your target audience and clients. Our little branding studio understood the assignment and created a wholesome brand strategy that focuses on your audience and how to make them not only satisfied but also delighted. Which improves word to mouth advertising and customer retention. We take everything we know and make your brand a magnet and relatable for your people.

1. branding studio for your people

Having a purpose-driven brand makes you more relatable in your people’s eyes. Which is why we solely work with brands that have strong values and are not to stand by them. Our branding studio values light-heartedness, making an impact, and the unexpected. Because yes, you can have a wholesome bold brand, while being light-hearted and relatable.

2. we're a purpose-driven and light-hearted branding studio

We want you to be a rebel in your niche. Ditch the FOMO marketing, ditch the scripts, ditch the sales funnels. Ditch all the expectations. Be the rebel that people come to because they are obsessed about you. Like they’re obsessed about pumpkin spice lattes when fall hits. No more guilting people into taking action. Your brand will make people feel wholesome, positive, obsessed, and the best of all - you will be relatable.

3. We're here to help you become a unique brand that makes people feel good

I’ll give you one reason. You know what, make that three reasons.
That’s right. I’m crazy.

Why wholesome branding?

What does it mean to be a wholesome brand? You desire to make your people feel good, satisfied, and delighted. You want people to come to you not because you use a sales funnel but because they can relate to what you’re saying. You desire to make an impact in people’s lives and to make your customer experience more fun, surprising, and enjoyable for your clients. Being a wholesome brand means that you stick out like a sore thumb (who ever came up with this phrase needs to go to jail) in your niche, and since you’re going to be super relatable, you’re going to become the obvious choice for people.

wholesome branding is the best thing since shaken espresso

Why is wholesome branding main character energy? Because you're leading the way for others, paving the road like you're a backhoe on a highway to success. People will look at you and think "how did she do it?" Your brand will be luxurious but also witty, chill, fun, relatable, and jaw-dropping. You’re here to make an impact in people’s lives and you do that via showing up with confidence and by having a customer experience that is like no other. You’re going to be the goat of your industry that everyone else is jelly bean about.

wholesome branding gives main character energy

Listen, Linda. You’re going to be led in on a secret. Satisfying clients is just not enough. It’s not enough if you want to keep people coming back to your wholesome brand. What you need to do is ditch the FOMO marketing, the sales funnels, and focus on delighting your clients. You need to ditch the funnel and dig out the ladder instead because you’re going to climb up with the brand commitment scale. Hint: This is something we will work on together. This ensures that your clients are not only satisfied but also delighted and will turn into raving fans of yours. And believe me when I say, they will tell everyone they know about you.

Wholesome branding makes you the talk of the town

If you're done wasting your time Googling "how to brand my business," all you need to do is click this button, fill out some information and you're officially on your way to a wholesome brand.

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helping you to become a wholesome brand via bold, witty, and fun brand strategy so that you can make your people feel good

brand strategy and design

A business without a brand is like a latte without espresso. Boring.