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Brand strategy services for business owners who keep gaslighting themselves

Creative brand strategist for businesses that refuse to be the soggy fry at the bottom of the bag

Tell me why this sounds familiar. You convince yourself you just need new colors or a better font or maybe—ooh, what if I change my Instagram handle again? Sugar. No. The problem isn’t your logo. It’s that you don’t have a brand strategy, and your audience can feel it. Let me save you some time.


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Brand strategy services for business owners who keep gaslighting themselves

Creative brand strategist for businesses that refuse to be the soggy fry at the bottom of the bag

Tell me why this sounds familiar. You convince yourself you just need new colors or a better font or maybe—ooh, what if I change my Instagram handle again? Sugar. No. The problem isn’t your logo. It’s that you don’t have a brand strategy, and your audience can feel it. Let me save you some time.


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Footnote

This is the same energy as “I don’t need to write it down, I’ll remember.” Yeah, that.

Brand strategy? Ew, sounds boring. But it’s actually kinda sexy

Let’s make your brand so good, people will develop a parasocial relationship with it

Look, I know what you’re thinking… Brand strategy services? Sounds like a corporate PowerPoint deck and a soul crushing meeting that could’ve been an email.  But NO. That’s not what we’re doing here. This is brand strategy that makes people feel something—loyalty, excitement, maybe even a mild obsession (the healthy kind). If your brand is as forgettable as a New Year’s resolution, we’ve got a problem.



Let’s stop the cycle of overthinking, second guessing, and starting over

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Brand strategy? Ew, sounds boring. But it’s actually kinda sexy

Let’s make your brand so good, people will develop a parasocial relationship with it

Look, I know what you’re thinking… Brand strategy services? Sounds like a corporate PowerPoint deck and a soul crushing meeting that could’ve been an email.  But NO. That’s not what we’re doing here. This is brand strategy that makes people feel something—loyalty, excitement, maybe even a mild obsession (the healthy kind). If your brand is as forgettable as a New Year’s resolution, we’ve got a problem.



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Let’s stop the cycle of overthinking, second guessing, and starting over

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Footnote

Like a well-rested, hydrated person who actually stretches in the morning.

Brand strategy? Ew, sounds boring. But it’s actually kinda sexy

Let’s make your brand so good, people will develop a parasocial relationship with it

Look, I know what you’re thinking… Brand strategy services? Sounds like a corporate PowerPoint deck and a soul crushing meeting that could’ve been an email.  But NO. That’s not what we’re doing here. This is brand strategy that makes people feel something—loyalty, excitement, maybe even a mild obsession (the healthy kind). If your brand is as forgettable as a New Year’s resolution, we’ve got a problem.



Let’s stop the cycle of overthinking, second guessing, and starting over

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Footnote

The phrase “circle back” just flashed before my eyes.

Be honest—if someone asked you right now what makes your brand different, could you answer without rambling or breaking into a nervous sweat? If not, congrats! You’re not alone. But that also means your audience is just as confused. And confused people don’t buy. They bounce. I fix that. I take all the magic that makes your business amazing and turn it into a clear, strategic brand that actually attracts the right people—and keeps them coming back.

Is Brand Strategy Really That Important? (Yes, And Here’s Why)

If Your Brand Feels Confusing, Your Audience Thinks So Too

Ah, a skimmer. Respect. Here’s the TL;DR:

If you want a brand strategy that actually works, you need a creative brand strategist who isn’t just throwing aesthetics at the wall and hoping they stick. I’m your person.

Inquire now and be my bae

I know you’re about to scroll past this, but that’s kiiinda the problem, isn’t it?

Your brand is giving *please notice me energy* instead of try and ignore me, I dare you energy. And THAT is why your dream clients keep side-eyeing you before hiring someone else. Tragic. Avoidable. Fixable. Right now, people are making snap judgments about your brand in 0.2 seconds, and if you’re not giving them a reason to stay, they’re dipping faster than me when someone suggests a trust fall exercise. Let’s change that. Before I start getting emotionally invested.



Heckin’ Wild branding

Brand strategy isn’t just a fancy business term, a thing that is "nice to have"—it’s the difference between a brand that pulls people in and one that gets ignored. This is where we cut the fluff, nail down exactly who you are, who you’re talking to, and why they should care. Because if your brand isn’t crystal clear, your dream clients are already moving on. We’re talking clarity so sharp your dream clients instantly know you’re the one for them.

Brand Strategy That Makes Sense

Brand strategy, design, and website design

  • Who are you?
  • Who is your ideal client, and why should they care?
  • What does your brand stand for (besides “offering services”)?
  • Your brand voice, messaging, and personality—so you don’t sound like a LinkedIn post gone wrong
  • Brand values, mission, and vision (because strategy > guesswork)


What's included?

Brand Identity That Hits Different

  • Custom logo suite 
  • Color palette
  • Typography
  • A stylescape (moodboard on crack, with actual direction)
  • Custom illustrations/patterns

Website That Works (And Looks Damn Good Doing It)

  • Designed on Showit or Squarespace (your pick).
  • 5 fully designed pages
  • 404 page 
  • Coming Soon page

you'll also get

  • A Brand Style Guide so everything stays looking polished.
  • A Brand Strategy Guide so you actually use what we build.

INVESTMENT

$5,500 USD one-time payment. OR 5 monthly payments of $1,200 USD.

TIMELINE

2-3 months.

ADD-ONS

Need extra website pages? Additional design elements? We can make it happen. (For an extra cost, obviously.)

Support

Round the clock Voxer access.

WHAT YOU NEED TO BRING

  • Website copy
  • A Showit or Squarespace subscription 

when can we start?

Depends on my schedule! Sometimes I have immediate openings, sometimes there’s a short wait. We’ll chat when you inquire.

Hire a Creative Brand Strategist Who Actually Gets It

Listen, I get it. You’re toggling between 16 tabs right now, pretending you’ll come back and read everything later. You won’t. So here’s the deal:

TL;DR: Oh, you’re still skimming? Cool. Here’s what you’re actually getting.

sign me up for this branding

  • We figure out who you are, who you serve, and what makes people obsessed with you.
  • We craft your entire brand voice, messaging, and personality so you don’t sound like a corporate robot.
  • We design a brand identity that actually looks as good as it feels (aesthetic and strategic, imagine that).
  • We build a website that isn’t just a “pretty online brochure” but an actual sales machine.
  • You walk away with everything you need to show up, stand out, and sell—without second-guessing yourself.




"This is the exact thing you need to take your business to the next level."

- Mckenzie

The process

Discovery & Understanding

Before we even think about design, we have to figure out who the hell you are. You’ll fill out a ridiculously deep questionnaire on Milanote where we dig into your brand’s soul. Who you are, what you stand for, who your dream clients are, what keeps them up at night, what makes them give you their hard earned coins. This is not a fluffy “who’s your ideal customer?” exercise. We are dragging your brand through an existential crisis and coming out with clarity so strong, you’ll wonder how you ever operated without it.


step one

Strategic & Design

Your brand should hit people right in the gut. It should make them feel something—trust, excitement, an urgent need to give you their credit card info. That doesn’t happen by accident. First, we nail your messaging, voice, and positioning so your brand speaks like a real, undeniable force (instead of sounding like a LinkedIn post written by a committee). Then, we bring it to life visually—logos, fonts, colors, website, the whole dang vibe.

step two

Brand Presentation

Here’s where we pull it all together. You get two sacred documents—your Brand Strategy Guide (so you never have to wonder, “How do I talk about my brand?” again) and your Visual Identity Guide (so everything stays consistent and doesn’t turn into a Canva free-for-all). Then? You launch. You strut into the marketplace like you own the damn place. Because now? You do.


step three

Half-baked branding doesn’t cut it. If you’re done with being overlooked, it’s time to do this right. Are we in, or are we in?

This is how you build a brand that demands attention

let's get in contact

Are You My Next Favorite Client or Just Here to Lurk?

This Is for You If You Want a Brand That Actually Does Something

Listen, if you just want a “polished” brand but don’t want to invest in brand strategy services that actually make people care, remember, or buy, I am not your girl. But if you’re ready to build a brand with a creative brand strategist who knows how to grab attention, spark obsession, and makes your dream clients cancel their plans just to binge everything you offer—let’s get to work. Because ‘cute’ brands get scrolled past. Magnetic brands change the game.



There are a million people out there calling themselves a creative brand strategist, but let’s be real—most of them are just throwing aesthetics at the wall and hoping something sticks. I don’t do fluff. I build brands that actually work—brands with depth, personality, and a strategy so dialed in that your dream clients feel personally attacked (in the best way) when they see it. If you want a brand that’s more than just “pretty” and actually does its damn job, I’m the one you call.


You could keep guessing… or you could get a brand that actually works.

Mckenzie

Working with Jasmine has been transformational for my business! The messaging work she did for me ended up being the perfect reflection of my business in all the ways that I didn't know how to express myself.  

Heather

Jasmine is SO wonderful — you'll feel like you have an instant friend.She listens deeply, you'll feel supported through the entire process, you'll feel like she (genuinely) loves you and your brand immediately, and she has an incredible sense for what your brand wants to evolve into. 

Ilaria

I loved working with Jasmine! She created the most amazing branding aligned with my personality and my vision for my business. The way she "translated" my idea and captured the vibe and energy of my business is incredible!

Listen, you could hire some “creative brand strategist” who slaps together a basic strategy based on you and your vibe, pinterest board, tosses you a logo, and calls it a day. But then what? You’re left staring at your rebrand like a confused possum, wondering why nobody still gets what you do. That’s not happening on my watch.

I don’t build brands that just exist. I build brands that walk into the room, flip the table, and make people pay attention. Brands that stick, sell, and make your dream clients feel personally victimized (in the best way). If you’re looking for “professional and polished,” go elsewhere. If you’re looking for a brand that makes people feel something—you know how to get in touch with me.

What makes me different?  I actually want your brand to win, not just “look nice.”

If you keep waiting for the perfect time, you’ll still be stuck a year from now.

I get it. Investing in brand strategy services feels like a BIG DEAL. But like, be so serious, if you’re here, you already know something isn’t working. You’re tired of second guessing every decision, feeling invisible in your industry, and wondering why your dream clients aren’t lining up. The harsh truth is that nothing changes if nothing changes. You can keep tweaking things forever, or you can get real strategy, real clarity, and a brand that actually sells for you.




Your Brand Shouldn’t Feel Like a Tamagotchi You Have to Keep Alive 24/7.


Right now, your brand is running you ragged. It’s not attracting the right people, not making sales easy, not making you feel proud every time you show up. Instead, it’s an ever-expanding to-do list—tweak this, rewrite that, try to make it all make sense. Meanwhile, you’re watching other brands thrive effortlessly, and you’re thinking, what do they know that I don’t?

Here’s the thing: it’s not about working harder. It’s about having a brand that actually works—without you constantly babysitting it. A brand that pulls in the right people, builds trust on autopilot, and makes showing up feel natural, aligned, even… fun? (Remember fun? Yeah, let’s bring that back.)

You’re not Babysitting a Dumpster Fire

A Full Brand Overhaul Isn’t the Only Answer—You’ve Got Options.

If you’ve been staring at your brand wondering why it doesn’t hit the way you want it to, you don’t need to tear it down—you need to adjust what’s not working.

Rebrand

Brand Audit

The glow-up your brand’s visuals have been waiting for—fresh logos, fonts, and colors without redoing your entire foundation.

A no-fluff, brutally honest review of your brand. You’ll know exactly what’s off and how to fix it.

I’m the brand strategist people call when their brand is having an identity crisis. One minute, your business is thriving—the next, your branding feels like it was thrown together in a panic. That’s where I come in. Armed with an unhealthy iced coffee addiction and an obsession with making brands work, I take all your messy ideas and turn them into something magnetic, strategic, and so damn you that dream clients can’t help but say yes.






Part branding nerd, part iced coffee connoisseur, and 100% your ride-or-die

the moose Behind the brand

Oh, howdy! 
I'm Jasmine!

Fueled by iced coffee and a deep commitment to making sure your brand actually does its job



You didn’t read this whole page for "fun."


Something brought you here. The second-guessing, the tweaking, the knowing deep down that your brand could be so much more. And yet, you’ve been sitting with it. Hoping it’ll click. But brands don’t build themselves. At some point, you have to stop thinking and start moving. And this? This is the move.





meet the iced coffee fueled cringy millennial who wonders why is she anxious

meet the moose

follow us!

This blank space brought to you by my creative indecision. :)

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meet the iced coffee fueled cringy millennial who wonders why is she anxious

meet the moose

follow us!

*

This blank space brought to you by my creative indecision. :)

Footnote

Currently accepting sponsorships. Inquire within.