Turn your business into that brand.
THIS IS NOT A SAFE SPACE FOR boring BRANDs
the one everyone’s lowkey stalking.
MOOSE ANCHORS
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You’re the best-kept secret in your niche. But not for long.
You’re tired of feeling invisible. I get it.
You’ve given this everything. The late nights, the weekends that blurred into Mondays, the parties you skipped because your dream deserved more than a half-hearted effort. You’ve sacrificed sleep, sanity, and maybe even your social life to build something you believe in, something that matters. The ugly truth is... your brand isn’t reflecting the work you’ve put into it. All that work deserves a brand that shows up for you, one that commands attention. I’m here to take everything you’ve poured into this and turn it into a brand that feels like the reward you’ve been chasing. A brand that works as hard as you do, that makes people stop and take notice, and that finally makes it all feel worth it. Afterall, you’re not just building a business, you’re building a legacy. Let’s make sure your brand lives up to that.
Howdy my fellow Millennial mess (it’s a vibe)!
"Forget Nasa, I'm here to launch your brand into the stratosphere."
sold out status brand strategy | fun brand strategy | bold brand strategy
You don’t need another out of touch “branding expert” giving you cookie cutter advice. Yuk. You need someone who gets you. The long nights, the big ideas, the dreams so bold they scare you a little. I’m Jasmine, and I don’t just know branding, No. I live and breathe it. Eat it for breakfast every morning with a dash of maple syrup. I spend my time testing, learning, and finding fresh ways to make brands like yours impossible to ignore. You’ve poured everything into this business, and it’s time your brand finally shows up and does the same. Let’s take your vision, your vibe, and your hustle and turn it into a brand that doesn’t just look good, it works hard for you. No fluff, no gatekeeping, just a brand that gets you noticed.
Your brand’s been sleeping on its potential, and honestly? That’s a crime.
"I'm in that phase right now where it feels illegal to not block blue light after 7pm and not to go to bed before 10pm."
the name
I'm English second language and when I moved to the states, I took my brown stuffed animal moose with me, Mr. Moose. One night, I was deep into a conversation with husband about my deep love towards moose and reindeer. I was telling him how they are the superior animals. Period. Well, I was deep in my talks about moose and how superior they are (I told you) and I for the life of me, could not remember what antlers were called "you know the two things on the head, the anchors, you know" my husband laughed "the anchors???" "Yeah, the things, you know?!" and ever since that day, I kept calling them anchors. And moose anchors always stuck with me through times, maybe subconsciously I always knew it would need it later.
The most embarrassing time of my life. I think the worst part was that I thought I was the shit. When I started my "entrepreneurial" girly journey, I first started as someone who did random moose art pieces that I posted on IG - hoping to be found like half the waitstaff in LA. Ugh, makes me cringe when I think about it. I basically found a random fact and paired with it with a moose drawing that I did of the random fact. Later, I asked a business coach I admired if she had any tips what I could do differently to gain some traction and they said they don't help non businesses. And I said ouch, pain, I'm fallen and I can't get up. I stopped. And I re-evaluated.
I read a book, can you believe that?! Lol. I'm actually big reader, so SHAME ON YOU IF YOU SAID NO. It was about how to find your "what" in the biz world. After reading this book, I stumbled across branding. The more I looked into it the more perfect it seemed to be. I rebranded and became a brand designer. It was a vibe. I helped tons of businesses to rebrand themselves, made logos, colors, found the perfect fonts. But the more I learned about strategy, the more it got me excited. And the more I realized that brand visuals are nothing without a good strategy backing it up. Branding is brand strategy. Visuals are like the last piece to the puzzle. All the other pieces are brand strategy.
One thing about me, I love to design. Another thing about me, I follow my guts. My guts were (not inflamed, don’t worry) telling me to level up my game. So, I added brand strategy to the mix because designing a brand without a killer strategy? That’s like putting glitter on a soggy croissant, it’s not the vibe. Now, I help cringy millennials find their voice and their vibe, creating brands that dominate their niche. We’re not just making brands, we’re making statements. Here’s one thing I never do: make boring brands.
values
anti-basic
01
redemptive
02
light-hearted
03
our mission
"We're on a mission to show businesses how to turn their quirks into their biggest asset. We'll help you put the "you" back in your business, build a brand people actually want to hang out with, and have a heck of a lot of fun while growing like crazy."
"I’m like your cool, slightly chaotic best friend, if your best friend was obsessed with branding and could make your dream clients fall in love with you."
Okay, I'm Jasmine - you new brand's new hype woman, nice to meet you!
I'm a total sucker for bulk candy bins, well crafted puns, my Kindle, I have a weakness for freshly baked sourdough, and anything pumpkin spice flavored (basic, I know, though I do prefer brown sugar shaken espresso, so rebel of me). Fueled by iced coffee and a healthy dose of sarcasm, I'm here to ditch the generic and make your brand the Cheeto dust of your industry.
I'm the friend who'll always tell you if your outfit is a slay or a fail (with love, of course), a proud dog mom to an oversized lapdog (who acts like he is really dumb but then does the most intelligent ish to rebel us), and a binge-watcher of cheesy reality TV (don't judge my 90 Day Fiancé obsession).
I'm the first and last brand strategist you will ever need, honey.
My dream car is a Jeep Wrangler (or maybe a Bronco or maybe a G Wagon...), and my evenings are best spent binging The Office with a bowl of bulk bin candy.
I'm convinced that if I wasn't a brand strategist, I would be a comedian or own a little small town bakery, or a coffee shop (I would totally be Luke). Today, I dream of exploring the world, living in the arctic circle by the snowy landscapes of Lapland, and helping YOU build a brand that's as bold and unforgettable as a well-timed pun.
Enough about me? Good! Let's talk about how I can set your brand on fire...
Meet Jasmine, the Strategist Your Competition Doesn't Want You to Know.
we're the jalapeno of brand strategists
FOOD
the office, parks & rec, gilmore girls
Christmas
holiday
favorite shows
autumn, but also winter, and spring, and summer
smell
vanilla, fresh forest, summer rain
Season
brown sugar oatmilk shaken espresso (duh)
My go to coffee order
Lorelai Gilmore
character
I really like asian food but also pizza
favorites
family
or Ford Broco, or Mercedes G Wagon
I want to see the seven wonders of the world
travel
own a jeep
manage to keep them alive (it can't be that hard)
own a house
in Lappland, Finland
plants
need I say more? what dream life.
coffee business
I fu*king love space
go to space
start a family and ya know, that whole thing
things i want to do before im 80
What’s the most spontaneous thing you’ve ever done?
Dirty Paws by Of Monsters and Men
cringy millennial humor, my life
What’s something that always makes you laugh?
If you had a theme song, what would it be?
dogs, that'd be a heck of a convo
If you could talk to one species of animals, which one would it be?
moved abroad, moved back, got married, business
for funsies
Who's This Chick?
"I'd rather give up iced coffee than let you settle for a boring brand (and that's saying something)."
So, what's in it for YOU?
You’re juggling about 15 hats right now—CEO, marketer, customer service rep, probably even barista—and somehow branding got tossed in your lap like it’s “just another task.” You’ve got your logo done, but now nothing else matches. Your website feels off. Your messaging doesn’t vibe. You’re caught in this endless loop of tweaking, and it’s draining your energy (and your vibe).
This isn’t what you signed up for, right? You’re here to build something big, something real, something that finally makes everything click. But figuring out your brand on your own? It’s overwhelming. You need someone who gets it—your vision, your struggles, your big-picture goals—and turns it into a brand that finally feels right.
That’s where I come in. I’ll take all the messy, frustrating parts of branding off your plate and hand you something bold, cohesive, and magnetic. A brand that works with you, not against you. One that gets your dream clients knocking on your door while you focus on what you’re amazing at—running your business. Let’s stop the chaos and build something that actually makes you excited to show up again.
You’ve got a million things to do, and branding feels like a Rubik’s cube you don’t have the patience to solve. Let’s fix that.
Let me break it down.
"Jasmine helped me to integrate my values into my brand in a way that helps my ideal client understand what me and my business is all about! "
- Mckenzie
You’re done wasting time trying to make your brand make sense.
You’ve been tweaking, redoing, and second guessing every piece of your brand, trying to make it all fit together and it still feels like a mismatched puzzle with pieces missing. It’s draining. Every time you fix one thing, something else feels off, and honestly? You’re running out of patience (and time). You didn’t sign up to play “guess what works” with your brand while juggling everything else in your business. What you need is clarity, a brand that isn’t just cohesive but magnetic, pulling your dream clients in without making you lift another finger. I’m here to take the overwhelm, the chaos, and the half finished vibes off your plate and hand you a brand that looks, feels, and works exactly how you’ve always wanted it to. Let’s build the brand that finally matches the energy you’ve been putting in from day one.
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MOOSE ANCHORS
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Tired of the same old branding spiel? You know, all that fluff about ‘authenticity’ and ‘visibility’? Snooze. If you’re over blending in and ready for a brand that turns heads, drives real growth, and makes people obsessed (in a good way), you’re in the right place. Let’s skip the boring and build something unforgettable.
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