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Branding Expert. Chaos Coordinator.  Brand strategist. The Reason Your Brand Won’t Be Ignored.

I didn’t just wake up one day and decide to be a branding expert, hmh, no sugar—I got here after watching too many insanely talented business owners struggle because their brand wasn’t doing its damn job. And I cannot, in good conscience, let that keep happening.

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Branding Expert. Chaos Coordinator.  Brand strategist. The Reason Your Brand Won’t Be Ignored.

explore the site

I didn’t just wake up one day and decide to be a branding expert, hmh, no sugar—I got here after watching too many insanely talented business owners struggle because their brand wasn’t doing its damn job. And I cannot, in good conscience, let that keep happening.

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Footnote

Basically, if a raccoon in a tornado had a to do list, that’s me.

Branding Expert. Chaos Coordinator.  Brand strategist. The Reason Your Brand Won’t Be Ignored.

explore the site

I didn’t just wake up one day and decide to be a branding expert, hmh, no sugar—I got here after watching too many insanely talented business owners struggle because their brand wasn’t doing its damn job. And I cannot, in good conscience, let that keep happening.

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Footnote

I took an oath (to myself, in my kitchen, very dramatic).

This is the part where I tell you all about me—but let’s be real, you’re here because you want to know what I can do for you.

You made it! Take a seat, get comfy.  (I won’t make you do an awkward icebreaker, promise.)

Look, we both know this whole “building a brand” thing isn’t just about pretty logos and color palettes. It’s about how people see you, how they remember you, and whether or not they hit “book now” or keep scrolling. And that? That’s where I come in. I’ve spent years obsessing over what makes a brand unforgettable—what makes people feel something, what makes them pull out their wallet without hesitation. It’s not magic, sugar. It’s branding done right. And if you’ve been trying to figure this out on your own, wondering why your brand isn’t doing the heavy lifting for you? Yeah… we should probably talk.

Heckin' bamboozled!

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Heckin' bamboozled!

This is the part where I tell you all about me—but let’s be real, you’re here because you want to know what I can do for you.

You made it! Take a seat, get comfy.  (I won’t make you do an awkward icebreaker, promise.)

Look, we both know this whole “building a brand” thing isn’t just about pretty logos and color palettes. It’s about how people see you, how they remember you, and whether or not they hit “book now” or keep scrolling. And that? That’s where I come in. I’ve spent years obsessing over what makes a brand unforgettable—what makes people feel something, what makes them pull out their wallet without hesitation. It’s not magic, sugar. It’s branding done right. And if you’ve been trying to figure this out on your own, wondering why your brand isn’t doing the heavy lifting for you? Yeah… we should probably talk.

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Footnote

I would offer you a cup of coffee, but sadly, technology hasn’t caught up yet.

Heckin' bamboozled!

This is the part where I tell you all about me—but let’s be real, you’re here because you want to know what I can do for you.

You made it! Take a seat, get comfy.  (I won’t make you do an awkward icebreaker, promise.)

Look, we both know this whole “building a brand” thing isn’t just about pretty logos and color palettes. It’s about how people see you, how they remember you, and whether or not they hit “book now” or keep scrolling. And that? That’s where I come in. I’ve spent years obsessing over what makes a brand unforgettable—what makes people feel something, what makes them pull out their wallet without hesitation. It’s not magic, sugar. It’s branding done right. And if you’ve been trying to figure this out on your own, wondering why your brand isn’t doing the heavy lifting for you? Yeah… we should probably talk.

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Footnote

Or I can just dramatically nod at you from across the internet like we’re in a rom-com.

Correct me if I’m wrong, buuut—you didn’t start a business to spend half your life explaining why you’re worth it.


Brace yourself, because I’m about to call you out :)

You’re so good at what you do—like, stupidly good. But your brand? It’s kind of just... there. Floating around. Existing. Being nice and polite while your dream clients ignore it like an unread email. And honestly? That’s rude. Your brand should be out here working harder than you do—pulling in the right people, making them feel something, and getting them sold before you even say a word. Right now? It’s making you do all the heavy lifting, and I simply will not stand for it.

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Correct me if I’m wrong, buuut—you didn’t start a business to spend half your life explaining why you’re worth it.


Brace yourself, because I’m about to call you out :)

You’re so good at what you do—like, stupidly good. But your brand? It’s kind of just... there. Floating around. Existing. Being nice and polite while your dream clients ignore it like an unread email. And honestly? That’s rude. Your brand should be out here working harder than you do—pulling in the right people, making them feel something, and getting them sold before you even say a word. Right now? It’s making you do all the heavy lifting, and I simply will not stand for it.

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Footnote

I’m putting my foot down. (Dramatically. Maybe even with a hair flip.)

"I'm in that phase right now where it feels illegal to not block blue light after 7pm and not to go to bed before 10pm."

JASMINE

Howdy, I’m Jasmine!

You’ve entered my domain. Hope you brought snacks.

Branding expert, brand strategist, iced coffee enthusiast… I’m also the human equivalent of a Google deep dive at 2AM when you should definitely be asleep. Oops.

Things to know about me: I have a dog who acts like he has three brain cells but is actually outsmarting me on a daily basis. I binge watch The Office like it’s my moral obligation. And I have an unhealthy obsession with reality TV (90 Day Fiancé anyone?).

I build brands that slap, but let’s get our priorities straight: I’m also deeply invested in bulk candy bins, brown sugar shaken espressos, anything pumpkin spice-flavored (listen, I know it’s basic, but I don’t care), and questioning every life decision while taking a dramatic hike through the forest.

If I wasn’t a brand strategist, I’d probably be running a small town coffee shop (aggressively judging people’s latte orders) or testing out my stand-up comedy career on an audience of confused office workers. But instead, I turned my hyperfixation on what makes people pay attention into an actual career.

So yeah. If you’re looking for someone with corporate jargon and a LinkedIn-approved bio, keep walking, sir. But if you want a branding expert who gets it, tells it like it is, and makes your brand the Cheeto dust (can’t get rid of it)  of your industry? We should probably talk.

I could give you a polished, professional bio… or I could tell you the real story about how I became a brand strategist.

the moose

emotionally attached to my favorite mug

will trip over air and blame the floor

certified overthinker

functioning on 3 brain cells

too many tabs open

cereal before milk or straight to jail

still not sure how taxes work

laughs at her own jokes

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"I'm in that phase right now where it feels illegal to not block blue light after 7pm and not to go to bed before 10pm."

JASMINE

Howdy, I’m Jasmine!

You’ve entered my domain. Hope you brought snacks.

Branding expert, brand strategist, iced coffee enthusiast… I’m also the human equivalent of a Google deep dive at 2AM when you should definitely be asleep. Oops.

Things to know about me: I have a dog who acts like he has three brain cells but is actually outsmarting me on a daily basis. I binge watch The Office like it’s my moral obligation. And I have an unhealthy obsession with reality TV (90 Day Fiancé anyone?).

I build brands that slap, but let’s get our priorities straight: I’m also deeply invested in bulk candy bins, brown sugar shaken espressos, anything pumpkin spice-flavored (listen, I know it’s basic, but I don’t care), and questioning every life decision while taking a dramatic hike through the forest.

If I wasn’t a brand strategist, I’d probably be running a small town coffee shop (aggressively judging people’s latte orders) or testing out my stand-up comedy career on an audience of confused office workers. But instead, I turned my hyperfixation on what makes people pay attention into an actual career.

So yeah. If you’re looking for someone with corporate jargon and a LinkedIn-approved bio, keep walking, sir. But if you want a branding expert who gets it, tells it like it is, and makes your brand the Cheeto dust (can’t get rid of it)  of your industry? We should probably talk.

I could give you a polished, professional bio… or I could tell you the real story about how I became a brand strategist.

the moose

emotionally attached to my favorite mug

will trip over air and blame the floor

certified overthinker

functioning on 3 brain cells

too many tabs open

cereal before milk or straight to jail

still not sure how taxes work

laughs at her own jokes

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Footnote

Once you see it, you can’t unsee it. Like Nicolas Cage’s face.

values

Anti-basic

Redemptive

Light-hearted

Mission

Branding isn’t about some cute little logo *aesthetics* moment—it’s the thing that makes people feel something, pay attention, remember you, and actually care instead of scrolling right past. As a brand strategist, I build brands that demand space, turn heads, and make running a business feel a whole lot easier. No fluff, no trying to be aesthetic, just strategic branding that does the work for you (so you can stop explaining yourself to people who should already get it).

You ever have a moment so ridiculous it follows you for years? This was mine. I was deep in conversation, passionately explaining why moose are the ultimate animal (don’t argue).  My English second language brain? Heckin’ fully buffering. I forget the word for antlers and confidently say “anchors.” My husband loses it, and the phrase never dies. Years later, when I needed a name for this whole branding thing, Moose Anchors was still there, waiting. A little weird, a little unexpected, but totally unforgettable. Just like good branding.

My brain literally glitched, and now my entire business is named after it.

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You ever have a moment so ridiculous it follows you for years? This was mine. I was deep in conversation, passionately explaining why moose are the ultimate animal (don’t argue).  My English second language brain? Heckin’ fully buffering. I forget the word for antlers and confidently say “anchors.” My husband loses it, and the phrase never dies. Years later, when I needed a name for this whole branding thing, Moose Anchors was still there, waiting. A little weird, a little unexpected, but totally unforgettable. Just like good branding.

My brain literally glitched, and now my entire business is named after it.

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Footnote

Disagree? That’s between you and the seven foot tall forest deity that is a moose.

"Jasmine helped me to integrate my values into my brand in a way that helps my ideal client understand what me and my business is all about!"

- Mckenzie

As a brand strategist, I don’t just give brands a personality—I stop them from having an identity crisis

No fancy credentials, no corporate jargon—just a branding expert with an iced coffee addiction and way too many thoughts on why your brand deserves better.

Alright, let’s get one thing straight—I didn’t just wake up, sip an iced coffee, and decide yep, branding sounds *fun* today. Nah. I got here by overanalyzing every detail of what makes people pay attention. Why some brands make you feel something, and others feel like lukewarm soup. Why one website makes you hit *bookmark* and another makes you hit back so fast you break your keyboard.

I spent years falling down the branding rabbit hole—studying human psychology, design, storytelling, marketing. Watching businesses with insane potential struggle because their brand wasn’t doing them any favors. Realizing that most people don’t need a new logo or a “vibe shift”—they need a brand that actually works. That pulls people in. That makes them feel something.

I promise I didn’t just slap "branding expert” in my bio for fun

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No fancy credentials, no corporate jargon—just a branding expert with an iced coffee addiction and way too many thoughts on why your brand deserves better.

Alright, let’s get one thing straight—I didn’t just wake up, sip an iced coffee, and decide yep, branding sounds *fun* today. Nah. I got here by overanalyzing every detail of what makes people pay attention. Why some brands make you feel something, and others feel like lukewarm soup. Why one website makes you hit *bookmark* and another makes you hit back so fast you break your keyboard.

I spent years falling down the branding rabbit hole—studying human psychology, design, storytelling, marketing. Watching businesses with insane potential struggle because their brand wasn’t doing them any favors. Realizing that most people don’t need a new logo or a “vibe shift”—they need a brand that actually works. That pulls people in. That makes them feel something.

I promise I didn’t just slap "branding expert” in my bio for fun

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Footnote

This isn’t LinkedIn cosplay. I actually do this stuff.

No fancy credentials, no corporate jargon—just a branding expert with an iced coffee addiction and way too many thoughts on why your brand deserves better.

Alright, let’s get one thing straight—I didn’t just wake up, sip an iced coffee, and decide yep, branding sounds *fun* today. Nah. I got here by overanalyzing every detail of what makes people pay attention. Why some brands make you feel something, and others feel like lukewarm soup. Why one website makes you hit *bookmark* and another makes you hit back so fast you break your keyboard.

I spent years falling down the branding rabbit hole—studying human psychology, design, storytelling, marketing. Watching businesses with insane potential struggle because their brand wasn’t doing them any favors. Realizing that most people don’t need a new logo or a “vibe shift”—they need a brand that actually works. That pulls people in. That makes them feel something.

I promise I didn’t just slap "branding expert” in my bio for fun

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Footnote

Ever opened a site so ugly that you audibly whispered, “Oh no…”? I have. I have many times.

YOu cOuld hire someone else, sure—but will they aggressively care abOut yOur brand and have an unnecessarily strOng OpiniOn ON bulk candy bins?

Look, I didn’t get here by accident. I also didn’t get here by following some boring, step-by-step business plan. (Imagine.) Nah, I got here by hyper-fixating on why some brands make people feel something—and why others feel like that sad clearance bin no one even notices.

Some people are out here curing diseases. Me? I’m a brand strategist overanalyzing why one brand makes people line up at 6AM for a beige sweater while another, doing the exact same thing, is practically begging for attention. (Exactly.)

I’ve spent years in this rabbit hole. Studying psychology, marketing, design, human behavior—basically, making sure I understand exactly what makes a brand stick in people’s brains like a song you can’t stop humming. And now? I take all of that and make brands that actually work. Brands that do the talking for you, so you don’t have to scream into the void, hoping someone notices.

Oh—you wanna know why I’m the one for this? Bold of you to assume I won’t overshare

doubt it.

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YOu cOuld hire someone else, sure—but will they aggressively care abOut yOur brand and have an unnecessarily strOng OpiniOn ON bulk candy bins?

Oh—you wanna know why I’m the one for this? Bold of you to assume I won’t overshare

doubt it.

Look, I didn’t get here by accident. I also didn’t get here by following some boring, step-by-step business plan. (Imagine.) Nah, I got here by hyper-fixating on why some brands make people feel something—and why others feel like that sad clearance bin no one even notices.

Some people are out here curing diseases. Me? I’m a brand strategist overanalyzing why one brand makes people line up at 6AM for a beige sweater while another, doing the exact same thing, is practically begging for attention. (Exactly.)

I’ve spent years in this rabbit hole. Studying psychology, marketing, design, human behavior—basically, making sure I understand exactly what makes a brand stick in people’s brains like a song you can’t stop humming. And now? I take all of that and make brands that actually work. Brands that do the talking for you, so you don’t have to scream into the void, hoping someone notices.

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Footnote

The land of forgotten holiday mugs and suspiciously discounted candles.

One time, I forgot I had a coffee in my hand and tried to take a sip of my phone. I take my pizza with extra cheese and my life advice from reality TV. Have I read every single book I own? No. Will I buy more? Absolutely. Life’s an adventure, and by that, I mean a series of questionable decisions I commit to with full confidence. Looking for someone who also enjoys grocery store people-watching and making dramatic exits for no reason.

Jasmine

🫎 Brand Therapist at Moose Anchors

🫎Looking for: People who appreciate a well timed “yeehaw” in professional settings

About me

Making Spotify playlists for every possible emotion
Dramatically Narrating My Own Life
Romanticizing my life while grocery shopping

Interests

❝My toxic trait is...
Owning more scrunchies than any reasonable person should.

❝A surprising thing about me…
I cannot and will not ever say no to free bread at a restaurant.


❝ Most spontaneous thing I’ve ever done…
Moved from Finland to Arkansas like it was just another Tuesday. Life’s too short to stay in one timezone.

My weekends are for...
Adopting hobbies I’ll be obsessed with for 48 hours before never touching again.
Saturday nights look like…
Me stress-cleaning at 11 PM and calling it “self-care.”
A typical Sunday looks like….
Me thinking about doing yoga and then lying on the floor for an hour instead.

weekends

my fav spotify playlist

Libra sun, Libra rising, Cancer moon—so yes, I will romanticize everything and also cry about it.


Zodiac

🐶 Dog (one oversized lapdog with three brain cells - but somehow outsmarts me daily).


Pets

Finding "the one" through a chaotic meet-cute… jk, I’m married. Silly you.


Relationship Goals

Running late counts as cardio…. right?


Exercise

yeehaw!

Wow, you actually swiped right?

Congrats, you just made the best decision of your life. No takesie-backsies. Now you HAVE to work with me, those are the rules.

It's a match!

I can’t believe you’d do this to me. After all we’ve been through.

Fine, but if you wake up at 2 AM thinking about me, don’t say I didn’t warn you.

sad violin music plays

You and I both know you’re not here by accident.

Oh, hey. Look at you, still here. Not saying you’re putting off something way more important right now, but let’s just say I won’t tell if you won’t. Maybe you’re spiraling about your brand, maybe you’re just here for the vibes—either way, you’ve officially entered my world, and there’s no turning back now (dramatic music plays). But really, if you’ve been stuck in a cycle of overthinking your brand, refreshing your website like it’s gonna magically fix itself , and mentally drafting yet another “should I rebrand?” post… yeah. We should probably talk.

Unlike that online shopping cart you *totally* plan to check out.

Let me break it down.

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You and I both know you’re not here by accident.

Oh, hey. Look at you, still here. Not saying you’re putting off something way more important right now, but let’s just say I won’t tell if you won’t. Maybe you’re spiraling about your brand, maybe you’re just here for the vibes—either way, you’ve officially entered my world, and there’s no turning back now (dramatic music plays). But really, if you’ve been stuck in a cycle of overthinking your brand, refreshing your website like it’s gonna magically fix itself , and mentally drafting yet another “should I rebrand?” post… yeah. We should probably talk.

Unlike that online shopping cart you *totally* plan to check out.

Let me break it down.

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Footnote

Oh look! Still the same website. What a plot twist. Your website is just sitting there like, “Can I help you?”

You could close this tab and pretend you never saw this…  or you could take the first step toward a brand strategy that actually works for you. Your call. (But like, we both know what the right choice is.)

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You could close this tab and pretend you never saw this…  or you could take the first step toward a brand strategy that actually works for you. Your call. (But like, we both know what the right choice is.)

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Footnote

But can you really unsee it? Can you?????

meet the iced coffee fueled cringy millennial who wonders why is she anxious

meet the moose

follow us!

This blank space brought to you by my creative indecision. :)

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Home
This gal
services
'folio
blog
resources
hit me up

Home
This gal
services
'folio
blog
resources
hit me up

meet the iced coffee fueled cringy millennial who wonders why is she anxious

meet the moose

follow us!

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This blank space brought to you by my creative indecision. :)

Footnote

Currently accepting sponsorships. Inquire within.

© Moose Anchors OY . All Rights Reserved. | Privacy Policy | designed by yours truly

MOOSE  ANCHORS

Come find me on Instagram

Your brand shouldn’t feel like a placeholder. With strategic branding that actually makes people care and a personalized brand that fits like it was made for you (because it was), you’ll finally have a brand that works harder than you do.

Bless Your Heckin’ Brand—Or at Least Your Inbox.

Brand strategy? Sure. Mild roasts? Probably. The occasional existential crisis? Absolutely. My Tuesday emails are like a branding intervention wrapped in memes and iced coffee-fueled wisdom. Subscribe now, regret nothing.