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The Ultimate List of Things I Swear By—So You Don’t Have to Learn the Hard Way.

AKA: The tools, resources, and mildly questionable habits that keep my business running and my sanity mostly intact. Whether you’re here for branding resources, business wisdom, or just my elite taste in snacks, I got you.

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explore the site

The Ultimate List of Things I Swear By—So You Don’t Have to Learn the Hard Way.

AKA: The tools, resources, and mildly questionable habits that keep my business running and my sanity mostly intact. Whether you’re here for branding resources, business wisdom, or just my elite taste in snacks, I got you.

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Footnote

Drinking iced coffee at night and then wondering why I can’t sleep.

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explore the site

The Ultimate List of Things I Swear By—So You Don’t Have to Learn the Hard Way.

AKA: The tools, resources, and mildly questionable habits that keep my business running and my sanity mostly intact. Whether you’re here for branding resources, business wisdom, or just my elite taste in snacks, I got you.

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Footnote

If you judge me for eating cereal at 10 PM, this relationship won’t work.

Actually Useful Branding Tools (That Won’t Collect Digital Dust)

Brand Identity Questionnaire

Your brand is currently running on vibes and pure hope, and it knows it. This guide forces you (gently, but firmly) to actually define who you are, who you serve, and why people should care. So you can stop guessing and start branding with actual clarity.


Because “winging it” is not a branding strategy (but nice try)

Brand Positioning Framework

Your brand should be giving “impossible to ignore” energy, not “just another option” vibes. This framework helps you nail down what makes you different, so your dream clients instantly know why you’re the one.


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coming soon!

coming soon!

Actually Useful Branding Tools (That Won’t Collect Digital Dust)

Because “winging it” is not a branding strategy (but nice try)

Brand Identity Questionnaire

Your brand is currently running on vibes and pure hope, and it knows it. This guide forces you (gently, but firmly) to actually define who you are, who you serve, and why people should care. So you can stop guessing and start branding with actual clarity.


Brand Positioning Framework

Your brand should be giving “impossible to ignore” energy, not “just another option” vibes. This framework helps you nail down what makes you different, so your dream clients instantly know why you’re the one.


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Footnote

Not like that kitchen gadget I bought thinking I’d become a person who spiralizes zucchini. Pffff. Please.

On my business book shelf

On my personal book shelf

Books that made me a better brand strategist (and a menace in business conversations)

The Business Tools That Keep Me (Mostly) Sane

Flodesk

Finally, email marketing that doesn’t look like a 2008 corporate newsletter. Customize, brand, and actually enjoy sending emails. Sign up before I start judging your email game.

Showit

This entire website was built with Showit, and honestly? It’s the only platform that lets me design exactly how I want—without fighting for my life in the backend. A drag-and-drop dream for creatives who hate restrictions.

milanote

My business brain lives here. Client projects? Big ideas? Grocery lists? All in Milanote. If this site ever goes down, so does my entire sense of direction.

Marigold and grey

Because surprising your clients with a bomb gift box is always a power move. Curated, customizable, and an elite way to make people remember you.


P.S. couple of these links are affiliate links, which means I make a small commission and you get a discount. BUT all of these I support and use daily myself.

Stripe

This is how I get paid, which means I trust it with my life. Simple, clean, and doesn’t randomly lock your funds for breathing the wrong way (looking at you, PayPal).

squarespace

If Showit is aesthetic freedom, Squarespace is effortless simplicity. Clean, functional, and perfect for getting a gorgeous site up fast—without wanting to throw your laptop.


Favorite business people and email newsletters

Marketing Brew

Daily marketing news, tips, and insights that actually make sense. Quick, digestible, and doesn’t feel like reading a textbook. Big fan.

Tuesday Table of Contents

Sara writes the kind of emails that make you snort-laugh. Hilarious, smart, and packed with copywriting gems that’ll make you a better communicator. If you’re not on this list, you’re missing out.

Bless Your Heckin’ Brand

 Obviously, I had to put my own newsletter here. Chaotic. Funny. Occasionally useful. Expect branding wisdom, memes, and the occasional troll moment. You’ll love it. Or at least, you’ll be entertained.

Because email should be fun, not feel like homework.

These People Changed My Business, My Brain, and Maybe even My DNA

Bob Proctor

The mindset shift I didn’t know I needed. He made me realize my limits weren’t real, just stories I kept telling myself. If you’ve never read You Were Born Rich, consider this your wake-up call.

Ryan Trahan

The guy who taught me I don’t need to force a persona or play a role—I just need to be me. He taught me to be redemptive, not exploitative, proving that you don’t have to manufacture drama to make people care.

Anyone who has hiked the PCT

There’s something about walking thousands of miles just to prove to yourself that you can. These hikers don’t just move through landscapes—they redefine what’s possible.

These people are the reason I do things differently now. Dramatic? Yes. Accurate? Also yes.

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These People Changed My Business, My Brain, and Maybe even My DNA

Bob Proctor

The mindset shift I didn’t know I needed. He made me realize my limits weren’t real, just stories I kept telling myself. If you’ve never read You Were Born Rich, consider this your wake-up call.

Ryan Trahan

The guy who taught me I don’t need to force a persona or play a role—I just need to be me. He taught me to be redemptive, not exploitative, proving that you don’t have to manufacture drama to make people care.

Anyone who has hiked the PCT

There’s something about walking thousands of miles just to prove to yourself that you can. These hikers don’t just move through landscapes—they redefine what’s possible.

These people are the reason I do things differently now. Dramatic? Yes. Accurate? Also yes.

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Footnote

At this point, I might as well add them to my family tree.

Advice I’ve Stolen From Smarter People

Consider this free consulting

💡 “Nothing changes if nothing changes.”

💡 “The magic you’re looking for is in the work that you’re trying to avoid.”

💡 “We're the lucky ones, we're the ones who get to die. Most people who could ever exist, will never even be born. You're alive against stupendous odds. You're breathing air. Take every occasion you can to smell the flowers, drink in the sunsets and sunrise and the majestic sky above you. Most people who could exist, will never experience that. Celebrate life because you won the lottery, most people will never even know there was a lottery. It's a gift.”


You scrolled, you skimmed, you maybe even took notes. At this point, we’re practically in a committed relationship. So let’s just make it official—whether you need brand messaging services, a full-blown rebrand, or just someone to tell you what’s working (and what’s not), I’ve got you.

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MOOSE  ANCHORS

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Your brand shouldn’t feel like a placeholder. With strategic branding that actually makes people care and a personalized brand that fits like it was made for you (because it was), you’ll finally have a brand that works harder than you do.

Bless Your Heckin’ Brand—Or at Least Your Inbox.

Brand strategy? Sure. Mild roasts? Probably. The occasional existential crisis? Absolutely. My Tuesday emails are like a branding intervention wrapped in memes and iced coffee-fueled wisdom. Subscribe now, regret nothing.

meet the iced coffee fueled cringy millennial who wonders why is she anxious

meet the moose

follow us!

This blank space brought to you by my creative indecision. :)

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meet the iced coffee fueled cringy millennial who wonders why is she anxious

meet the moose

follow us!

*

This blank space brought to you by my creative indecision. :)

Footnote

Currently accepting sponsorships. Inquire within.