Ilaria Petrucci came to me because she wanted her business to be taken more serious as she was trying to switch her niche. She felt like she couldn't understand herself as a brand very well and she had no vision for what she wanted to do. She had an idea but she didn't know how to bring that vision to life.
After working together, Ilaria has a crystal clear clarity about who she is for and who she is not for. She understand herself as a brand and gained the confidence she needed in order to show up as her authentic self. She is now happy with a brand that is cohensive. Throughout the process she felt understood and and supported to evolve into the brand she always visioned about having.