Wholesome Branding vs Disruptive Branding


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In the exciting world of marketing, there are two main ways to make a brand stand out: wholesome branding and disruptive branding. Initially, these two styles might seem like opposites, but they actually work together to create successful brands.

Wholesome branding is like having a warm hug on a cold day. Importantly, it’s about making people feel good about themselves and the world around them. Brands like Dove and Patagonia use wholesome branding to make their customers feel happy and connected.

Conversely, disruptive branding is like a surprise party. It’s about doing something new and exciting that gets people talking. Brands like Nike and Tesla use disruptive branding to challenge the way things are done and make a big impact.

Therefore, the best brands use a combination of wholesome and disruptive branding. This strategy helps them build strong customer relationships while also staying ahead of the competition.

So, if you want to make a brand that people love, you need to find the right mix of being wholesome and being disruptive.

wholesome branding for a woman sitting on a chair

Wholesome Branding: Making a Connection with People’s Hearts

In the world of marketing, wholesome branding is like a warm, fuzzy blanket on a chilly day. Firstly, it’s not about flashy ads or big stunts, it’s about building genuine connections with people based on shared values and trust.

At its core, the foundation of wholesome branding is trust. Brands that use this approach build trust over time by being consistent, honest, and true to their values. These values, often centered around family, community, and integrity, are more than just words on a website, they’re the guiding principles behind everything the brand does.

Additionally, wholesome brands tell stories that resonate with their customers values and experiences. They connect on a deeper level, creating a bond that goes deeper than just transactions. In fact, one of the best ways to hit the wholesome spot for people is through nostalgia. According to studies it can boost your sales.

Moreover, this approach to branding is about creating a lasting legacy. Brands that stand for more than just selling products are more likely to leave a lasting impression on their customers. In a constantly evolving world, wholesome brands provide a sense of stability and reassurance.

However, wholesome branding faces its challenges. In a world always craving novelty, these brands can sometimes appear old-fashioned or disconnected. The key is to innovate in expressing these core values without losing their essence, perhaps through new storytelling technologies or creative community engagements.

Ultimately, wholesome branding is about more than selling, it’s about fostering relationships. It’s creating a brand that embodies meaningful values and earns genuine support. In a world craving kindness and connection, wholesome branding emerges as a powerful force for good.

 woman who is holding a apple phone scrolling

Disruptive Branding: The Unexpected Hero

Just like a superhero disrupting a villain’s plan, disruptive branding is all about shaking things up and making a difference. It’s not about following the rules, instead, it’s about breaking them to create something new.

Firstly, disruptive brands are like rebels in the business world. They boldly challenge the norm and innovate. They’re always on the hunt for new ways to surprise and delight their customers.

Central to disruptive branding is innovation. These brands constantly introduce new ideas, products, and marketing strategies, aiming not just to be different but to be better.

Moreover, boldness is crucial. Disruptive brands dare to make strong statements and take risks. They’re not shy about standing out, even at the risk of making mistakes.

However, it’s important to note that disruptive branding isn’t for everyone. It demands courage and a readiness to face failure. But for those brave enough, disruptive branding can powerfully achieve goals.

In conclusion, disruptive branding is about being unique and making an impact. It involves shaking up the market with new and exciting ideas. While challenging, it can lead to rewarding brand success.

Wholesome Branding vs. Disruptive Branding: Finding the Perfect Balance

When it comes to making your brand shine, there are two main paths: wholesome and disruptive. Together, they forge a strong brand identity.

Firstly, wholesome branding is like a reliable buddy. It’s centered on trust, creating enjoyable products, and authenticity. Brands committed to this approach develop solid relationships with customers through consistency and honesty.

On the other hand, disruptive branding is like throwing a party with a wow factor – fun and unexpected. This style emphasizes innovation, creativity, and freshness. Such brands make a mark with unique advertising, new products, and imaginative storytelling.

To master branding, blend wholesome and disruptive elements. Essentially, this involves staying true to your core values while embracing new ideas. This balance not only builds a solid foundation but also cultivates trust and keeps your brand engaging.

Here’s a simplified table summarizing the key differences between wholesome and disruptive branding:

image of a sheet with wholesome branding and disruptive branding and their good sides

Remember, branding isn’t the same for everyone. The best way depends on who you’re selling to, the market, and your business goals.

woman holding an apple laptop

Two Sides of the Same Coin: Balancing Wholesome Branding and Disruptive Branding

Branding is more than just a logo or catchy phrase, it’s not just about looking cool, it’s about real connections with people. To achieve this, it’s important to strike the right balance between being trusted and offering the unexpected.

Firstly, wholesome branding is like a true friend. It’s centered on trust, consistency, and keeping promises. Brands dedicated to wholesome branding typically focus on creating products or services that people love and building strong customer relationships.

Conversely, disruptive branding is like throwing a wild party. It’s unexpected, thrilling, and always a conversation starter. It revolves around new ideas, creativity, and freshness. Brands that adopt disruptive branding often stand out with unique marketing campaigns, innovative product launches, or storytelling that differentiates them. Here is how you can use disruptive branding to win more customers. 

The most successful brands blend both wholesome and disruptive approaches. They leverage their loyal customer base to introduce exciting innovations or use creative methods to showcase their values. This balance enables them to remain fresh and relevant, while ensuring their customers keep returning for more.

Here’s a simple table summarizing the key points:

a table showing how wholesome branding differs from disruptive branding

By blending these two strategies, you can create a brand that’s both reliable and exciting, one that people love and never forget.



In the world of branding, there’s no need to choose between being a good friend or throwing a cool party. The best brands are both. They build trust and loyalty like a true friend, but they also keep things exciting and fresh like a surprise party.

Wholesome branding is like having a pal you can always rely on – they’re always consistent, they make stuff you love, and they’re always themselves. Disruptive branding is like throwing a wild bash – it’s unexpected, exciting, and always keeps people talking.

The best brands combine these two approaches. They use their long-standing reputation to introduce new and exciting things, or they use innovative techniques to showcase their values. This balance helps them stay relevant and keep their customers coming back for more.

If you would rather just save your braincells and have someone help you coming up with the perfect cocktail of wholesome and disruptive for your brand, apply here to work with me.


Think of me as your brand therapist, minus the couch and awkward silences. I help you get crystal clear on your message, attract your dream clients, and build a brand that feels like a perfect fit (and makes your competition sweat a little). 

I May Not Be a Barista, But I Can Brew Up Some Killer Biz Strategy 

Hi, I'm Jasmine – Your Brand's Triple Shot of Espresso 

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