Foliago is a business that sells anything sustainable, they're here to encourage people to be more sustainable. They were lost with their brand identity at first because they do sell so many things that they felt unseen by their audience. People came there to shop clothing but never realized they also sell decor.
After, Foliago was able to have a brand identity and brand visuals that spoke directly to their audience. They were able to showcase their work in a way that made it very clear to people that they are more than just a clothing company. Which is why their slogan is "sustainable living," because this sustainable brand is indeed interested to help others become more sustainable.