You might have a business, you might even have a brand, but do you have a solid brand voice? If not, read this for some inspiration!
It’s time to supercharge your brand voice!
You might have a great business, you might even have a great brand, but is your brand there to deliver all this awesome sauce to your dream clients? Every brand out there has a brand voice, maybe even without them knowing. You have one already as well. You might not like the one you have, but you got it. If you didn’t, your business would be silent. Aka, no posring, no podcasts, no nothing.
Which is why I’m here to teach you a little more about brand voice. But first you must understand that brand voice, tone and personality are completely different. Today we’ll focus on brand voice but in reality, it’s a package deal.
So, let’s dive deep into brand voice.
It is defined by the way that your business communicates. It’s tied to your brand personality. Sometimes it’s easier to think of these things as yourself. So, you have a personality. You also have a voice. And a tone. So, let’s say you’re funny and sarcastic. Well, your voice is the boat for your personality to get across the atlantic ocean. In this case, since you’re funny and sarcastic, you use such language. Which is your brand voice. And the tone you deliver all this is…. your tone! What a plot twist? Simple? I know. Let’s move on.
I’m going to give you some examples of a brand voice.
Their brand personality is authentic, helpful and funny.
Their personality is confident, simple and passionate.
Their personality is quirky, irreverent and reliable.
As you can see, you really need to start off with your brand personality and build up from there. Otherwise you’re in it hor a hot mess and your brand is going to be the sticky half eaten caramel that is confused about what the heck it is. I so very often tell people that the beginning of your brand starts from the inside and not from a logo, but so many people seem to pass on this belief and go straight for the logo. It’s good to have one but if it doesn’t speak your strategy, then it’s just an empty logo.
And hey, if you still struggle with this aspect of your business, you can always work with me and we can craft you a brand together. A lot of times people are scared to bring someone on to look their business so closely but it’s so worth it. You can see your business so clearly but just think what an extra set of eyes can do. You’d go so far.
I am accepting clients for my branding and website design package right now, go fill out the form (or creep me on my wbesite) to see if we’d be a good fit!